A Terrible Question Most Ask When Starting A Hair Business
"Can you give me the info of that vendor"? It's a frustrating question, as it's really a terrible question. Let me go on a rant to explain:
You will see comments like: "hair is a multi-billion dollar industry, enough for all of us". "Black people should support each other."
Sure, there's room for more people to make a living in this industry, but the market is really getting saturated with people starting a business and doing the same thing everyone else is doing.
You’re not even just competing with other business, you’re also competing with Asian vendors, as your potential buyers want to save some money and buy from overseas directly.
So the time of doing the same everyone else is doing, is over. It’s time to do something more unique.
For example, we have some clients who create beautiful styled wigs with custom texture and custom colors.
Even throughout the epidemic, they’ve been doing relatively well compared to most people who simply sell closures and bundles.
Their competition is relatively small, as it’s hard to perfect that craft, not many people do it, and your Asian vendor can simply steal the picture, but only deliver a disappointing "styled" product.
There are of course other ideas you could work out, but the goal is to be someone who stands out.
A lot of people keep saying: “black people should support each other”.
The problem is that people have a different meaning by it and basically want you to give out the vendor for free.
Furthermore, wealth doesn't come from buying someone's vendor and possibly having really good hair.
Someone giving you the perfect vendor, won’t help you to become rich.
It will help, but good hair won't generate traffic. It will also not convince people to buy your hair.
Wealth comes from making sales. More sales = more wealth.
If you look at how you make sales, it’s mostly about generating traffic, and converting this traffic into sales.
I could probably put a whole lot of things which are going to help more achieving those 2 goals, than finding the perfect vendor.
You could literally make money with all qualities of hair. I.E.
Wish doesn't have good reputation for quality, but at least they're extremely cheap and have a lot of buyers.
It really depends on who you target, and many of you, target the same target audience, sell exactly the same products with only minor differences in quality, making it very competitive, and very hard to succeed.