Increase Hair Sales With These Marketing Strategies
This guide has everything you need to know about marketing strategies to increase your hair sales.
If you’re new to marketing, I’ll show you how to get started.
And if you’re a hair marketing pro? I’ll reveal advanced tips, tactics and strategies that you can use to get more sales
If you want to get the most out of your marketing, you’ll love this guide.
But first join my "Hair Money Making Guides" Facebook Group for even more tips and strategies.
Social media such as Facebook and Instagram are internally set up to be the perfect marketing tools.
What I have noticed through my testing is that Facebook is a platform to push people to Instagram
and the sales you get from Instagram will almost always be more than the sales you will get through Facebook.
That being said I did come up with an amazing strategy on How to Get 200% More Hair Sales Using Facebook Ads
When it comes to Instagram something as simple as posting pictures of clients wearing your hair will bring in sales.
Consistently post pictures of you or people wearing your hair because people aren't going to want to buy if they don't see you wearing the brand that you are selling.
Email Marketing is a little more involved and takes a little bit of time to see dramatic results.
You can build an email list by doing giveaways, hair shows, or pop ups on your website for special discounts.
An easy program you can use is MailChimp
Flyers and Business Cards
Sometimes you just gotta keep it simple and pass out a few cards.
If you go to the mall or grocery store you can easily spot woman with bad weaves. Give them a card and tell them your having a sale and if not now, eventually they will buy hair from you.
When it comes to passive income and consistent visitors nothing tops blogs.
All you have to do is write articles about what you know or your story.
The visitors will come and you will start to build a community centered around your articles
This builds trust and increases sales.
If you have the money you can hire an SEO (Search Engine Optimization) expert to increase visitors to your site.
You just have to be careful because some SEO companies use Black hat techniques that will make you black listed on the Google Search Engine.
Popup shops are a unique way to sell your hair and get your name out there.
You have them for a certain amount of time.
And it also gets your name out there to hundreds of people
Great places to have popup shops are:
Black Owned Grand Openings
A lot of times you can rent a spot for like $100 for 2-3 hours and you will make your money back on the first sale!!
If you can get past critiscm and stupid comments Youtube is an easy and effective way to get your name out there.
Or if you want to hire a Youtuber with a lot of followers to review your hair, that is another great option.
Word of Mouth
There is no easier marketing strategy than this one.
The woman that wear your hair are literally advertising it to 100's of woman everyday.
Their friends, family, co-workers want to know where the hair came from.
Random strangers might come and ask where it came from.
Which brings up something very important
Always give your clients at least 5 cards every sale.
Talk to people about your product every chance you get.
Local Shopper Magazines
You can put an ad out in a local newspaper or magazine.
Talk to a local stylist
and ask her if you can leave cards
She might have clients that need hair extensions.
Even if the stylist sales their own hair you might have a texture or type that they don't sell.
Call them ahead of time to set up a time to present your hair.
Don't just show up because they will get mad mad mad.
Let them know that you will recommend your clients to them.
Most stylist will want to buy in bulk so make sure you have the inventory.
You can hire someone to promote your hair for you and give them a kick-back on the sales they send your way.
How To Know If Your Customers Want To Buy Your Hair
Here are a few things that I have found to know that a customer I am showing my hair to is either ready to buy or will buy in the future.
When it comes to selling hair nothing is stronger than one on one with the customer so these buying signals will apply to that scenario.
Your customer is touching the hair
If you are explaining all the benefits of your hair and they are nodding at everything you say while running their hands through it, you’ve got em.
When a customer is asking what size you have or what colors do you have available.
If you have the size they are looking for they will be more likely to buy.
Most of my sales that I have lost was because I didn’t have the size they needed at the time.
They are talking to you about how good the Hair would look at (event)
Most women buy through emotion.
That emotion usually stems from an upcoming event or the hair they have in now is a rat trap.
In their minds they are already visualizing how jealous their friends will be and what they are going to wear with the hair or how they are going to style it.
If they are telling you how much better their life will be with this hair you’ve got them.
They ask you about your prices
Some might come out and just say, “How much is it.”
Or do you have a a layaway program?
Do you have any bundle deals or discounts?
They want to know how soon they will have the hair.
My top sales came from having the hair on hand with the lengths they were looking for.
Most customers are not willing to wait 3-7 days to get their hair.
Some are if they you have a quality product and you have built a trust with them but the majority have events coming up and will not wait that long.
They want to know how long the hair will last
This is probably the most emotional fear based question you will get asked.
Usually this stems from your customer having a bad sometimes nightmare experience with previous hair that they bought from another company.
They want to buy the hair but they are cautious and have some concerns.
If you can make them feel comfortable and give them assurances, they will buy.
And if your product is good they will be a loyal customer, which to me is the most valuable thing in the hair business.