They Say Your Hair Cost Too Much!!
So people are telling you that your prices are too high.
You are going to hear this a lot.
While it may be tempting to lower your prices just to make the sale, don’t.
Your hair prices reflect the quality of your hair and should always be held to that standard.
If they can’t afford it they can buy from someone else.
More than likely a couple months from then they will be calling you to buy your hair because the ones they bought from someone else was trash.
If you are constantly getting told by people that your prices are too high then you need to take a step back and think audience that you are attracting.
Are you passing out cards in the right places
Are your ads focusing too much on an audience that has very little income.?
The irony of Facebook ads is that it will COST you money to advertise to people that are BROKE.
If you have to, change the city that your ads are targeting.
The name of your business, your logo, etc should appeal to a particular client.
. If your prices are higher, you need to make your company appear high-end
More than likely your prices are fine as is
If you need to ask a Facebook group or another business owner you trust.
Make sure your prices aren’t so low that you aren’t making any money
Unless it’s a sale, this could be seen as a scam or an indication that your hair is low quality.
This will cause a lot of people to stay away.
Even if you are setting your prices low just to get initial clientele this is not a good idea.
If you want clientele you can do a launch sale or sample sale.
Even bundle deals but the point is to still make money while gaining clients.
Depending on the vendor you buy the hair from they might have a price suggestion list available for you
And if your targeting a market to sell woman cheap hair for their sake it comes at a price.
Complaints, Complaints, Complaints
Woman that buy cheap hair are going to keep buying cheap hair until they “don’t”
One day they are going to do the math and see they are spending 200-400 dollars every month
And you will be right there waiting
But the problem with selling your hair to cheap is that people will think that your hair is cheap.
Damned if you do Damned if you don’t.
Don’t worry so much on the price of your hair.
Because if its amazing quality it will eventually sell itself through word of mouth.
Focusing on building trust with your brand.
If I saw this I would think either the hair is very cheap or the business is not making any money.
Either way I would stay away.
I think its fair to say that the price of your hair is based on the trust people have with your brand.
Cheap customers will always be cheap.