Not Making Hair Sales? Try This
When you first started your business you had high hopes and your motivation was through the roof.
But now things aren’t going right
Do any of these apply to you:
Getting Mentally exhausted and not sure what your doing wrong
You aren’t making any sales
You’re feeling discouraged
Your watching money leave instead of coming in
You used your tax money to start your hair business and now your in the hole
Your ready to give up
Or maybe you already had a business and closed it.
You already work full time and you have to support your family
Your paying for your LLC and wondering if you should just let it go.
These are very common things a lot of people feel when starting a hair business so don’t think you are the only one going through this.
Lets see if there are some things that you might be doing wrong off the start.
Are you wearing you hair?
Is the hair on your head currently what you are selling to your customers?
This is a really big problem that a lot of women are selling a product that they aren’t even wearing themselves.
You are the greatest marketing tool and if the hair on your head looks like a rat trap then your sales will be zero.
Do you have the hair on hand?
I dig deeper on this topic in this article: Not Having The Hair On Hand
Majority of the time women need the hair at that moment.
So if you they contact you about certain lengths and you don’t have them then you will most likely loose that sell.
This isn’t always a bad thing.
Now you know the type of hair and lengths that they like.
Keep their information and they will possibly be a future client
If you didn't have the hair on hand, how did you keep that client or did you lose the sale altogether?
Is your website working properly?
Now yes this seems silly but even I have had issues with certain parts of my website that I simply forgot to activate.
Make sure that your website works on mobile as that is what will be giving you the majority of your sales.
Does the quality of your hair meet the current expectations of your clients?
If your hair is not what people had wanted they likely wont send you a review and client photo to add to your gallery.
This can lead to people looking at your website or Instagram and wondering why you don’t have photos of anyone wearing your hair.
Your prices need to equal that of your target audience.
What I mean by this is that if your trying to sell to woman that are already living paycheck to paycheck and making their dollar stretch your gonna want to sell hair that they can afford.
One of the many issues that follows this is quality.
Is word of mouth about your hair good or bad?
Everyone seems to know everybody and with social media that has never been more true
If woman are telling their friends and family how bad the hair is then that is money you will never see.
And if women start blowing you up on Facebook that’s a bigger problem within itself.
Crutching on family and friend support
The hard truth is that when your family or friends say they will support your new business when it comes time to sell to them more times than not they won’t buy.
Or they will say they can get it cheaper from the beauty supply.
If you depend too much on this support system it will most likely be your downfall.
You need to find ways to motivate yourself without needing anyone.
Facebook group is full of women that are doing the exact same thing you are.
They will show you more support than anyone and help guide you through road blocks
As with anything if you aren’t being consistent with your promoting your growth will be little to nonexistent.
As a matter of fact I asked over 30 people how they all got their first sale and the number answer was being consistent in everything. Tips For Making That First Sale
Don’t wait for people to call or text you.
Find your customers and let them know about your business.
This also means posting constantly and finding what posts people engage with more.
But don’t pitch a sell every time you post.
Inform or be funny.
There are multiple ways to increase your hair sales
Here’s a few:
Look at doing discounts for every holiday of the year
Whether you vendor is doing a flash sale or your doing a sale its a great way to fill your inventory or get you business known
Throw a private Hair party
Many have found success by posting the party info on a private Facebook Group hand.
Advertise on google
Advertise on Facebook and Instagram
Sometimes it helps to come up with a reasonable target income and try to achieve it every week.
Don’t depend solely on website visitors to make sales.
Improve your website
But lets dig more into the website aspect.
A well organized website goes a long way
Having sales through your website will be the most passive income you will ever make.
But it can be frustrating seeing visitors and no sale.
When comes to sales though websites about 1000 visitors equals 1 sale or 5 abandoned carts.
So you need to work on increasing traffic to your website.
There are a lot of ways to do this, but the most instant results would be people from social media coming to your site.
Easy way to do this is if you post a picture of a women or you wearing your hair attach a link in the description.
It wouldn’t seem like it but offering free shipping doesn’t make an impact on online sales.
You would think it would but I haven’t found that to be the case.
Depending on how tech savvy you are you can look at the analytics and find out what page people are leaving your site on
Hair giveaways are a chance for you to not only get your brand out there but you will have more engagement in your posts.
The main benefit of this is that more engagement will equal more shares and that’s free advertising.
Find a brand ambassador
Brand ambassadors will help you promote your brand to a wider range a potential customers.
Build an email list
Mailchimp is a popular go to for this.
Offer them a coupon code
Coupon codes is a simple incentive to get your customers to buy instead of leaving you with an empty or abandoned cart.
Pay a Youtuber to Promote your hair
This can work well to bring in potential customers and it gives you quite a bit of exposure.
Before hiring one make sure that they’re followers are focused on hair.
This will give you the most bang for your buck.
If they are an influencer with 200k-1m followers you might have to send them the hair for free.
You can offer PR boxes to IG members who have a big following !! Make a great flyer with your logo to show off your product!!
Hair Launch Parties
Hair launch parties are a good way to hype your business.
You can use Facebook events to promote your launch party or make posts on Instagram.
Its real easy to lose money promoting your hair.
One strategy will work for someone else and not for you.
I say spend as little as possible to test out what works and what doesn’t.
Don’t hire someone until you have tried it yourself.
Take advantage of free marketing tools in the beginning.
Look into taking a marketing class before spending money on marketing
I get constant emails from companies tell me me they will promote my brand.
And once I ask them questions that I am VERY knowledgeable in they don’t reply back.
Growing takes time, patience, and consistency
Talk to people
Pass Out Cards and Flyers
Promote promote promote
This seems like an obvious suggestion but sometimes people get lazy and just wait for people to call them instead of passing out cards and flyers every chance they get.
If you see someone have a bad hair day give them a card.
Another strategy you can use is if they ask where you got your hair from just tell them the website, don’t even say it’s your website.
Add hair care advice on the back of your flyer.
This builds trust and could encourage them to buy from you.
Network with Salons and Hair Stylists
When networking with a salon or hair stylist, what are the key things to look for?
Create a Social Media Marketing Calendar.
Plan to schedule your social media post.
Facebook and Instagram ads will work well if you know you target audience but you will definitely have to put yourself out there.
Pass out you business cards/flyers wherever you go and wear your hair.
Learn to Make Wigs
How many have found that selling wigs instead of just selling bundles increased their sales
Improve your Social Network
First is really focus on building your business page.
Use examples from other people to give you an idea of what you want to achieve with yours
Be sure to answer peoples questions or inquiries as soon as possible.
Constantly update your Facebook and Instagram page with either you or your customers wearing your hair.
List the type of hair the lengths and the prices in every photo.
Post consistently every single day about your hair
Use Facebook Live
This is a great opportunity to showcase your brand and what you have to offer.
You can always do a giveaway for people that stay and watch the entire thing.
Tell them to share the live then type SHARE in the comments to be entered in the giveaway.
Talk about where your hair comes from, how long it lasts etc.
Make it a point to get a review every time you sell to someone.
Have that person tag you in the review if its on Facebook.
Their friends will see it and that is an immediate trust signal.
Have them record a short video showcasing the hair once its in.
You can use that review as your next ad.
Also post your client pictures in the reviews and in the same section as your shop.
If you answer all of their questions you become a subject matter expert and they will see you as such.
This honesty alone builds trust.
Post In Facebook Stories
Post what you are doing such as making applying bundle wraps or getting a customers order ready.
Find a Life Coach
Think about this I haven’’t changed my prices in a year and I still bring in more and more clients
On that note lets talk about how to bring in new clients
The key to increasing your hair sales is being consistent and stepping out of your comfort zone.
Time and dedication
You need to be able to do this without leaning on support from others whether that be emotional or monetary.
One example is if you ask people if you had this particular item would they buy it,
They say yes and when the time comes they never buy or you never hear from them again.
This is a long process that will have a lot of ups and down’s and learning along the way
Sometimes all you need is a little motivation to get your heart and mind in the right place.
Aside from the few hair groups, there are a lot of motivation groups for business owners.