How to Get 200% More Hair Sales in 14 days (New Strategy + Case Study)
Today I’m going to show you a new strategy that boosted my Hair Sales by 200%.
(In 14 days)
This strategy also led to a flood of visitors from Twitter, Facebook and blogs.
The best part?
It only took me 30 minutes to set up.
And in today’s post I’ll reveal the exact step-by-step process that I used.
But first join my Facebook Group where I reveal tips and tricks for SEO, Hair Sales, and more!!
The Blog Post That Made Me Say: “I Totally Have to Try This!”
One day I stumbled on a Copyhacker blog post called, “I tried writing Facebook ads. Even I Didn't expect what I found “.
In that post Copyhackers revealed that they focused on running ads with 10-15 images
I thought to myself: “Hmmm. Interesting.”
“I totally have to try this!”
So I did.
Even I was surprised at what happened next…
I first needed to find 10 pictures to use in my ad
Here Are My Results From “Facebook Hair Ads”
I first executed my facebook ad with this ad copy:
2 weeks later my hair sales was up a ridiculous 200%.
I also got a huge spike in traffic from social media and blogs:
Because “Hair ads” got my content in front of lots of people…
…it accumulated a ton of new future clients.
Needless to say, these fresh clients boosted my Page Likes.
Now that you’ve seen the results, it’s time for me to walk you through the step-by-step process I used.
The 3-Step Process to More Hair Sales and More Traffic With “Facebook Hair Ads”
There are 3 steps to Facebook Hair Marketing:
Step #1: Identify a pain point
Step #2: Find Pictures or Videos
Step #3: Test your ads
Here’s why this strategy is so effective:
First, your page or website will be viewed by 1,000's of people.
Chances are, 90%+ of the people that might benefit from your product never see it.
But when you do Facebook Hair Ads, you create another opportunity for people to benefit from your stuff.
Second, you bring in more clients.
I’d be willing to bet you have a bunch of hair in your house or store that's collecting dust and needs to be sold
Facebook Hair Ads gives you the opportunity to get that hair sold
Facebook Hair Ads = more sales.
Third, your brand will grow its social trust.
When you launch a Facebook Hair Ad,
depending on how many like you already have on your Facebook page
you have social trust on Day 1.
For example, my Business page already had 618 Likes the day I launched it.
So therefore I am more likely to receive more Likes from my ads and more customers.
With that, let’s dive into the step-by-step process…
Head over to the ad section of your homepage
Choose engagement as your objective
Click on Page Likes
Click on the Page you want represented on the ad
Now choose the location you want your ad to target
Choose your age group , male or female. I've ran quite a few ads and the engagement seems to drop off after 40.
Choose people you want to target based off of their interests. I chose people who were intersted in ______. Mainly because the company named below has ALOT of bad reviews that include the "pain point" I want to target.
Confirm your dates and head on over to the next page. Select single image.
Step #1: Identify A Pain Point
Your first step is to find a paint point.
1. Lists all of the problems with bad Hair Extensions
You probably already know some of these if not all
(In fact, these are the top 5 complaints on Youtube when it comes to hair)
That’s why you want to push for these when you make your ad copy.
But first, we need to find the emotion that came before the pain point
To do that, head over to Youtube and type in "hair reviews" then scroll down to the comments.
You will start to see comments like this one.
Reviews like these are an excellent source for finding people's (pain point's)
2. Apply your pain point to your ad title
Remember the driving factor for people to buy anything comes from emotion.
95% of people buy through emotion
Not so much "need"
But there is a flip side to this
You don't want to attack anyone with an ad such as " Your Hair is Cheap, Buy Mine"
Its a personal attack that never goes anywhere.
Try your best to make your ad create awareness that drives an emotional response.
Its a fine line
Step #2: Find Pictures or Videos
The picture here is a stock photo available through Facebook of a woman who just smelt something awful
This is the second picture of my ad set.
I use multiple pictures when running ad's to see which ones perform the best.
Running multiple pictures is a MUST
Step #3: Test Your Ads
This ad ended up bringing in over $600 in sales with only a low 5.24% Result Rate
I used 2 images because I wanted to test something that I already knew.
Stock photos suck!!
Here's the results:
Running 6 photos in your ad set is going to give you the best idea on what picture potential customers react to the most.
Once you find that picture, invest the rest of your budget into that one ad.
So the picture in the first ad is very relevant but it under-performed and only ended up bringing in 4 likes
The second ad that did the best was literally just the profile image of my hair.
And it brought in 59 LIKES!!!!!!
59 Likes and $600 in sales just off of a sentence that poked someone's pain point.
The ad isn't even that good and its missing quite a few things such as:
The description of my hair and a better photo.
But I really just wanted this article and this ad to express the importance of targeting peoples pain points.
Now It's Your Turn...
Now that you've seen my results, I'd like to hear from you.
What do you think of using emotion in your Facebook Ad.
Or maybe you have a question about a step in the process
Either way, Leave a comment quick below.